See that button at the bottom of this post? That’s Google‘s recently released Plus 1 button, Google’s latest attempt to breach the social networking market and their current answer to the Facebook like.
Is it going to be successful? Well, for something that they’re intending to use to compete with the Like button, they’re really not doing much about it. Now, I would think that webmasters would be the primary market for this button, and the people Google should be targeting yet, despite the fact I have AdSense, AdWords, Analytics and Webmaster Tools accounts amongst others, I still haven’t heard anything from Google regarding this. Instead, I heard about it from an email newsletter from a third party.
Not really the way you want to go about marketing something if you really want it to become popular.