MochiAds Publisher Revenue Compared to AdSense

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For hosting MochiAds games on their sites, publishers get a small fraction (10%) of the games’ advertising earnings from impressions and clicks generated from their site.

Now, it has been stated on a number of occasions that publishers shouldn’t depend on this for revenue, but should use other income sources. So, here’s a rough comparison between AdSense and Mochi publisher revenue.

Games Portal: The games detail pages, which are the way guests play Flash games here, have a couple of AdSense ads on them. In the about 6 weeks or so they’ve been active, AdSense revenue has nearly equaled the total publisher revenue for the past 19 months.

Planet of Zombies: Both AdSense and Mochi publisher earnings started at the same time. In this period, AdSense earnings have been several hundred times the earnings from Mochi as a publisher.

The Flash Games Site has too few MochiAds games to make a realistic comparison, and has also swapped between AdBrite, AdSense and BidVertiser.

So, I would say that monetising your sites through other advertising networks as a publisher will make a substantial difference.

This entry was posted in AdBrite, AdSense, BidVertiser, Flash Games Site, Games Portal, MochiAds, Planet of Zombies. Bookmark the permalink.

One Response to MochiAds Publisher Revenue Compared to AdSense

  1. Adrian says:

    As an update, AdSense revenue is now approximately over 1.5 times that of Mochi Publisher earnings. That's in about 10 weeks, compared to the about 20 months for Mochi.